A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do. To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues.
Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website. When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers.
Marketing Against the Grain
If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so SEO Anomaly it makes sense to check if your website is mobile-friendly.
Look for Crawlability Issues
- In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness.
- A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines.
- The Seobility SEO audit highlighted a number of problems with this site’s internal link structure.
- These are domains that are much more likely to link to your website since they’re already linking to similar websites (your competitors).
- If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.
If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one. An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes).
Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. Try Webflow for as long as you like with our free Starter plan.
Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. When a page from a website is deleted (if you have set it up correctly) then a 404 error or “page not found” will be returned instead of that page. The issue is that many times a 404 page is not useful for users, and it is not useful for search engines.